Biotin + Superfood Infused Haircare for Healthy Growth, Volume & Luster.
Buy Now | $21
biotin shampoo and conditioner surrounded by ingredients


Biotin + Superfood Infused Haircare for Healthy Growth, Volume & Luster.
Buy Now | $21
Fresh ground turmeric

Turmeric Root Extract

Has been regarded as a hair growth tonic for CENTURIES and hailed for its anti-inflammatory benefits. Countless research studies have documented turmeric’s inhibitory effect on androgens (dihydrotestosterone (DHT), specifically) which is involved in both male and female-pattern hair loss and alopecia. It’s also been shown to help resolve underlying conditions like seborrheic dermatitis, which can be a contributing factor in hair loss. Infusing turmeric root into your scalp will even unlock its ability to activate vitamin D receptor genes in your hair follicles (Demay, 2007), modulating the growth cycle of your hair!

Rosemary surrounded by green circle

Rosemary Leaf Extract/Oil

A study done in 2015 (Panahi et al) demonstrated that rosemary essential oil was just as effective as minoxidil (Rogaine) in the reversal of hair loss caused by androgens, a common cause for both men and women. Another study inferences that rosemary oil might prevent dihydrotestosterone (DHT) from binding to hormone receptors that otherwise would enable it to attack hair follicles, helping to prevent hair loss (Murata et al, 2013).

rosehip seeds

Rosehip Seed Oil

Rich in antioxidants, essential fatty acids, lycopene, vitamins A, C, E, and potent anti-inflammatory compounds - rosehip seed oil can stimulate cell turnover and collagen production, while helping to protect your scalp against free radical damage from sun exposure and environmental toxins. Its essential fatty acids like oleic, palmitic, and linoleic can help improve your hair’s growth, elasticity, and resilience against breakage.

tea tree leaf

Tea Tree Leaf Oil

A widely used antibacterial and anti-fungal remedy that has been shown to help combat infection and micro-inflammation of the hair follicles, which can contribute to the pathogenesis of androgenic alopecia if left untouched. Reducing scalp inflammation can minimize sebum production, preventing the colonization of unwanted organisms that could modify androgen metabolism and cause hair loss (Sakr, et al 2013).

fresh cut aloe vera

Aloe Leaf Juice

Contains proteolytic enzymes that can repair dead skin cells on your scalp while doubling as a natural conditioning agent, leaving your hair smooth and shiny. Aloe also has a chemical makeup similar to keratin (the primary structural protein of your hair) helping to further infuse It with elasticity and help prevent breakage.  

Peppermint leaves surrounded by green circle

Peppermint Oil

Shown to help promote the elongation of hair follicles from the epidermis down to the subcutaneous tissue and conservation of vascularization of hair dermal papilla, resulting in an early anagen stage of active hair growth (Young et. al, 2014). Of four experimental groups, peppermint oil showed the most prominent hair growth effects: a significant increase in dermal thickness, follicle number, follicle depth, alkaline phosphatase activity, and gene expression of insulin-like growth factor (IGF-1).


Lavender Oil

Has been shown to have a marked hair growth effect when applied topically by maintaining the active, anagen phase of hair growth and delaying the catagen phase, which is the end of active hair growth (Lee et al., 2016). This results in thicker-looking and faster hair growth overall. A scalp massage with lavender essential oil was found to improve hair growth in almost 50% of people in just 7 weeks (Prusinowska, 2014).


Hydrolyzed Wheat Protein

Aiding in your hair’s ability to receive and lock-in moisture, this protein helps to make your hair less porous and can strengthen it from within. It can help add thickness, volume to thinning hair, help repair damaged strands, help reduce breakage and help prevent moisture loss.

Safflower seed

Safflower Seed Oil

Rich in oleic acid, this vitamin can help increase scalp circulation, help stimulate hair growth, help strengthen follicles and help nourish your roots by penetrating deep into your scalp. Its high vitamin E content can prevent free radical damage that can come from harmful ultraviolet (UV) rays and environmental pollution. It also acts as a vasodilator when applied to your scalp, helping to bring oxygen-rich blood and nourishment to feed your mane.  

Gotu Kola

Centella Asiatica (Gotu Kola) Extract

A powerful fortifying agent that can nourish your hair follicles by enhancing blood flow and circulation to your scalp, providing essential nutrients and oxygen. An in-vitro study demonstrated a 41% decrease in hair loss when Gotu kola extract was applied to the scalp, combined with a small increase in hair strength (Togni et al, 2018).

American Ginseng

Panax Quinquefolius Root Extract

Its active ingredient “ginsenoside” has been found to help inhibit the transcriptional activity of androgen receptors and down regulate them overall, resulting in increased hair density in those with androgenic alopecia (Park et al, 2015). It’s also been shown to dramatically reverse the effect of “catagen-like” changes in hair follicles, which is the end state of hair growth (Lee et al, 2017). A multitude of studies show increased hair density and thickness as evidenced by increased number of hair follicles, epidermal thickness, and proportion of follicles in the anlagen phase (Choi et al, 2018).

Vitamin B5 B 5

Panthenol (Vitamin B5)

Helps penetrate hair cuticles to provide enhanced moisture retention and strength to the hair shaft, can help increase resilience and prevent breakage. Vitamin B5 also acts as an emollient, which can sooth the scalp to encourage hydration, reduce frizz, and promote SHINE.

Hydrolyzed Silk icon on red

Hydrolyzed Silk

One of the strongest natural fibres in the world, this protein can help improve your hair’s elasticity, strength, resilience, and shine. It can help replenish your hair with cysteine - one of the 4 key amino acids needed to produce keratin. Through the process of hydrolization, its lowered molecular weight allows it to absorb easily into the strands of your hair, serving as a protective barrier to help prevent breakage.

Vitamin E E

Tocopheryl acetate (Vitamin E)

A potent antioxidant that can help protect the scalp from free radical damage commonly occurring from environmental toxins and UV rays. Without this support, oxidative stress can attack the hair follicles, resulting in hair loss and increased breakage. Topically, vitamin E is found to accumulate in the extracellular lipid matrix of the stratum corneum, where is contributes to the body’s antioxidant defence system promoting hair strength and fullness.

Vitamin C C

Vitamin C

A highly bioavailable, fat-soluble form of ascorbic acid that acts as a potent antioxidant against ultraviolet (UV) and environmental damage. Vitamin C is known as a free radical scavenger, which can help prevent unstable molecules from destroying hair follicles - helping to keep your hair growth strong and full!

Vitamin A A


Critically important to the development and maintenance of the epithelial tissues - including skin, hair, and sebaceous glands, a diet lacking in vitamin A can lead to metaplasia of keratinized epithelia within the hair follicle and destruction of the sebaceous gland, resulting in hair loss and thinning. Since sebum production is essential to moisturize the scalp and prevent breakage, vitamin A is crucial in supporting hair strength and resilience.

Our highest priority is to source clean, high-quality and science-backed ingredients. As we continue to improve our formulas to deliver better results, our ingredient list may vary from time to time. Please refer to the product package for the most accurate list of ingredients.